LinkedIn tips to boost your job hunt

Consolidating my LinkedIn posts for easy access
Source : http://www.myrlandmarketing.com/linkedin-skills-endorsements-whats-going-on/

LinkedIn Tip #1 : Use CAPS wisely

This might look surprisingly trivial for some, but take a look at the LinkedIn profiles out there, you'd see all sorts of casing out there. To explain this more, take a look at the following
     1. VINESH BALAN
     2. vinesh balan
     3. vinesh Balan
     4. Vinesh Balan
which one looks professionally appealing? The 4th one of course. The first one is the worst you can do. All caps means you are yelling! When I joined in my new organisation, for some reason my name appeared in all caps everywhere - I was hesitant to ping/email people with that name.

This is applicable to everything else as well. Take a look at your designation
   1. Software Engineer
   2. SOFTWARE ENGINEER
why would you wan't to yell that you are a Software Engineer?

Organisation name
   1. APPLIED MATERIALS
   2. Applied Materials
Which one looks more elegant?

Of course there are exceptions. For example as a heading of your description, or the name of some organisations -
Eg : IRESS

Please note that if someone is trying to find you over LinkedIn, your name is the first thing that'll pop up. If that doesn't look professional, it might be an early deal breaker.


LinkedIn Tip #2 : Use a professional profile photo

The first things that we notice in a LinkedIn profile are
 1. Name
 2. Profile Photo
 3. Headline

I've covered some important details regarding (1) in my previous tip ( https://lnkd.in/gz9Aup6 ). 

Some may think a photo isn't important. But for me or thousands of recruiters out there, this might give out a picture that you are too lazy to put up a photo. This also might show your level of activity in LinkedIn and how aggressively you are pursuing for a job. 

Don't put poor quality picture as well! Having no picture would be better than this. Here are a few tips on putting up a profile photo -
  - Looks professional (not blurry or over saturated)
  - Make sure your face is clearly visible, you don't need your full body in there
 - No Selfies !
 - Smile! You don't need a mugshot
 - The photo should look welcoming. Use a bright background, wear professional attire
 - Not too casual. If you'd make it a Facebook profile pic, you'd probably not want it on LinkedIn

Thoughts? 

LinkedIn Tip #3 : Headline

As I mentioned earlier, the first things that we notice in a LinkedIn profile are
 1. Name - Tip #1 -  https://lnkd.in/gz9Aup6
 2. Profile Photo  Tip # 2 - https://lnkd.in/gfWmn4A
 3. Headline

When you type your name in the search bar, or when you apply for a job this one liner is the best place to advertise your skills. But don't overdo it, or underdo(not sure if that's a word!) it. It should be short, precise, crisp and informative. Eg : in my case 

Embedded Software Engineer | C++ | C | RTOS | Control Systems

This one liner shows what I am, and what my primary skills are. Another example -

QA Analyst | ISTQB Certified | Selenium | Java

I've come across a lot of profile that put in "Immediately available", "Actively looking for opportunities", "PR Visa" etc. These aren't required and actually portray you as desperate. There is an option in LinkedIn which allows recruiters to know that you are available. If interested, you can put one of these just to highlight that you are actively looking out, don't put a mix of all those.

These are from my perspective. Influencers, recruiters and other users out there, thoughts?

LinkedIn Tip #4 : Summary

Now that I've covered Name, Photo and Headline(summarised here - https://lnkd.in/gpaq-M9 ), the next important thing is to update your Summary

When your write the summary, there are a few things to keep in mind
  - Don't write an essay/paragraph about what you are
  - Present details in bullet points
  - Don't be too technical and scribble down lot of technical terms
  - The first point should summarise your role(designation), number of years of experience and high level skills
  - Second point should list a few of your technical skills
  - Make sure all these points are short and precise
  - Add 6-7 additional points which summarise what you've done
Eg : "Proven record in conducting training exercises to ensure legacy knowledge can be successfully transferred"
  - No need to mention the organisation names here (you have individual work experience sections to enter these)
  - No CAPS!
  - If you think you need to highlight your technical details add a section at the bottom which lists your skills