Apple Introduces iPhone 4S

By David King

  • First, some statistics.Tim Cook on the iPhone 4S, "the most amazing iPhone ever."
  • 357 total retail stores in 11 countries, and many, many more are coming to "raise the bar at retail."
  • "The MacBook Pro and the iMac are the number one best selling notebook and desktop in the United States."
  • We're comparing to Windows 7 - it took 20 weeks to reach 10 percent of the Windows install base. It took Lion two weeks.
  • Over 300 million iPods have been sold. "It took Sony 30 years to sell 220,000 Walkman casette players."
  • Market share for iPod? A neat 78 percent.
  • iTunes is the number one music store in the world with 16 billion songs downloaded.
  • According to a ChangeWave survey, HTC is second at 49 percent. Apple is #1 at 70% for customer satisfaction.
  • "Over 80 percent of the hospitals in the US are now testing or piloting iPad.".
  • Three quarters of all tablets sold are iPads.
  • 250 million iOS devices have now been sold!
  • iOS is now the number one mobile operating system, 43 percent compared to Android's 33 percent as of the July ComScore ratings.
  • More than 500,000 apps in the App Store, 140,000 are specifically for the iPad.
  • Customers have download 18 billion apps - more than a billion per month.
  • Apple has paid out $3 billion to developers.
Second, software updates and product updates.
  • All new iOS 5 and iCloud drops on October 12th!
  • iTunes match drops end of October (in the US).
  • iPod Touch coming in white and 8GB is now $199, 32GB for $299, 64GB for $399. Available on october 12th.
  • Nano improvements and price drop - $149 for 16GB and $129 for 8GB.
Introducing the iPhone 4S

  • Up to 2x faster, with a dual-core A5 processor and dual-core graphics which are 7x faster than the iPhone 4.
  • 8 hours of 3G talk time, 14 hours of 2G talk time, 6 hours of 3G browsing, 9 hours of WiFi browsing, 10 hours of video, 40 hours of music.
  • Intelligently switches between 2 antennas to transmist and receive.
  • 2X faster downloads with 4G: 14.4mbps HSDPA download and 5.8 upload.
  • 8MP camera (3264 x 2448) which is 60% more pixels, now with backside illumination for 73% more light, face detection and 26% better auto white balance.
  • 1080p HD video recording with video image stabilisation, tempral noise reduction and wireless mirroring.
  • Siri Assistant: Voice recognition, commands and dictation; "your intelligent assistant that helps you get things done just by asking." Examples: You can tell your iPhone to set alarms, check weather forecasts, the time in different time zones, perform queries on currencies and word definitions as well as check your calender for meetings and perform routine actions like open an unread message, reply to it and send the reply.

iPhone 4S available on October 14, pre-orders start October 7 for US, Canada, Australia, UK, France, Germany and Japan. On October 28th, rolls out to 22 more countries, and 70 countries by the end of the year. Over 100 carriers. "Fastest rollout ever."


  • iPhone 4S in black/white: 16GB: $199, 32GB for $299, 64GB for $399.
  • iPhone 4 in black/white: 8GB: $99
  • iPhone 3GS FREE on contract.

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